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The Dirt 4-Pack is back!


The summer series is back for the second time with 4 different segments throughout Sonoma County and centering around Santa Rosa, Ca! The series will run from June 2nd through August 20th. For more information and to sign-up, click the links below!  

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As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines. 

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Upcoming events

Dirt 4-Pack!

Dirt 4-Pack!

1

Days

10

Hours

56

Mins

20

Secs

The Dirt 4-Pack is back! For this second series the rides will focus on the theme of connections. Each ride will journey through at least two sections of dirt. We provide a great segment, and you devise your own adventure beyond that. The location of the rides will travel around the compass centered on Santa Rosa! The 4 segments run from June 2nd through August 20th!

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Tuesday Night Twilights Crit Races

Tuesday Night Twilights Crit Races

6

Days

3

Hours

55

Mins

20

Secs

NorCal Bike Sport, Trail House and The Bike Peddler in Santa Rosa, Ca. are proud sponsors of the Tuesday Night Twilights Crit Races at the Sonoma County Fairgrounds!

Find out more
Tuesday Night Twilights Crit Races

Tuesday Night Twilights Crit Races

83

Days

3

Hours

55

Mins

20

Secs

NorCal Bike Sport, Trail House and The Bike Peddler in Santa Rosa, Ca. are proud sponsors of the Tuesday Night Twilights Crit Races at the Sonoma County Fairgrounds!

Find out more
Tuesday Night Twilights Crit Races

Tuesday Night Twilights Crit Races

90

Days

3

Hours

55

Mins

20

Secs

NorCal Bike Sport, Trail House and The Bike Peddler in Santa Rosa, Ca. are proud sponsors of the Tuesday Night Twilights Crit Races at the Sonoma County Fairgrounds!

Find out more
Tuesday Night Twilights Crit Races - Final Race

Tuesday Night Twilights Crit Races - Final Race

97

Days

3

Hours

55

Mins

20

Secs

NorCal Bike Sport, Trail House and The Bike Peddler in Santa Rosa, Ca. are proud sponsors of the Tuesday Night Twilights Crit Races at the Sonoma County Fairgrounds!

Find out more
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SHOP RIDes


Events


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BODY GEOMETRY


Identify a problem, solve it through design, validate it with science—this is Body Geometry.

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INNOVATE OR DIE


Innovation has guided every decision made by Specialized since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day.

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The Dirt 4 Pack virtual ride series returns from June 2 to August 20! 4 killer loops in Sonoma County that link together sections of dirt. Earn in-store discounts at NorCal Bike Sport. Earn points for the fastest times in men's and women's categories. @mention NorCal Bike Sport in your ride on Strava.

Let’s go!!!

🔗 in bio for Strava Club for ride routes and details.

#norcalbikesport #dirt4pack #iamspecialized #iamspecialized_adv	
@iamspecialized @iamspecialized_adv @trailhousesantarosa @thebikepeddler

The Dirt 4 Pack virtual ride series returns from June 2 to August 20! 4 killer loops in Sonoma County that link together sections of dirt. Earn in-store discounts at NorCal Bike Sport. Earn points …

Great day for a ride! Be sure to stop by one of the many energizer stations this morning for a rad tote bag and smiling faces 😃

Great day for a ride! Be sure to stop by one of the many energizer stations this morning for a rad tote bag and smiling faces 😃

The Wednesday shop ride was a doozy! We had a solid group and a few folks who ascended Bald ⛰️ for the first time. Sam rode his Turbo Levo with a 🎒 full of cold beverages to provide refreshments on the summit for the win. Half descended Gray Pine for the full sketchy experience and half descended the road. Then we raced back to town for supper. Thanks everyone for getting us through hump day with aplomb.

The Wednesday shop ride was a doozy! We had a solid group and a few folks who ascended Bald ⛰️ for the first time. Sam rode his Turbo Levo with a 🎒 full of cold beverages to provide refreshments on …

Join us this Wednesday at 5 PM for a ride to the top of Bald Mtn. We will roll right by @trailhousesantarosa if you want to jump on there at about 5:10 PM. Planning to descend Gray Pine so a cross bike is recommended. 

🔗 in bio to Strava Club

#norcalcycling #sonomacounty #iamspecialized

Join us this Wednesday at 5 PM for a ride to the top of Bald Mtn. We will roll right by @trailhousesantarosa if you want to jump on there at about 5:10 PM. Planning to descend Gray Pine so a cross …

Calling It a Tire Would be an Insult

Mondo is 11% more efficient & 5% lighter than any other endurance tire on the road...or cobbles 🤨🕶️🤏

Get Yours Today

#iamspecialized #specializedMONDO #roadbike #cycling #tires

Calling It a Tire Would be an Insult Mondo is 11% more efficient & 5% lighter than any other endurance tire on the road...or cobbles 🤨🕶️🤏 Get Yours Today #iamspecialized #specializedMONDO #…

@boggsrocks was an absolute 💥 thanks to the @bikemonkey crew for a killer event. Boggs provided a dramatic and damp beginning and the course started out on the muddy side. But as the sky cleared the course dried out and rewarded us with fast technical trails that were a joy to ride. Special kudos to @hellamelloracing team mates Anne-Lise and Alexis for their solo endeavors and podium spots.

@rtadirtdays is next weekend!

@iamspecialized_mtb  #raisethepines

@boggsrocks was an absolute 💥 thanks to the @bikemonkey crew for a killer event. Boggs provided a dramatic and damp beginning and the course started out on the muddy side. But as the sky cleared the …

The bike doesn't make the rider... that doesn't mean the bike can't TRANSFORM the rider... 
@nrml_mtber + @kelleymtb

The bike doesn't make the rider... that doesn't mean the bike can't TRANSFORM the rider... @nrml_mtber + @kelleymtb

At this point the evening shop ride is a well oiled machine. The last ride had a few 🌶️ moments that provided a much needed mid-week endorphin fix. Join us on Wednesday for an evening ride with expansive views from Lichau Rd. We roll at 5 PM and head south on Petaluma Hill Rd to Roberts Rd. We'll climb Lichau, regroup at the top. Then drop back in to climb Roberts and head over to Bennet Valley to get back to town in time for dinner.

🔗 in bio to Strava club

#norcalcycling #sonomacounty #iamspecialized

@trailhousesantarosa @thebikepeddler @iamspecialized

At this point the evening shop ride is a well oiled machine. The last ride had a few 🌶️ moments that provided a much needed mid-week endorphin fix. Join us on Wednesday for an evening ride with …

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