(707) 522-7912

END OF SUMMER SALE!


Satuday September 30th and Sunday October 1st at Trail House in Santa Rosa, CA!
Group rides at Trail House and NorCal Bike Sport!
Check the Strava Clubs for Details!
TH STRAVA CLUB   NCBS STRAVA CLUB    






HOME DELIVERY NOW AVAILABLE


We have developed an exclusive Specialized Local Delivery here in the Greater Santa Rosa Area, where NorCal Bike Sport offers more than just our goods and services in a store.

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Providing the Ultimate Cycling Experience in Northern California

As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines. 

Come down and browse our full line of Specialized products at NorCal Bike Sport in Santa Rosa, California!

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Upcoming events

Friday Morning Weekly Shop Ride

Friday Morning Weekly Shop Ride

This event is on now

Join the NorCal Bike Sport for our weekly Friday morning road ride! Every Friday at 9:30am leaving from the NCBS shop in Santa Rosa, California!

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NCBS Wednesday Weekly Shop Ride!

NCBS Wednesday Weekly Shop Ride!

This event is on now

Join the NorCal Bike Sport crew for a weekly road ride every Wednesday at Noon (12PM), meeting at NCBS in Santa Rosa, California!

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specialized mountain bike rider

Equipment & Apparel


Shop Gear

rider in full specialized gear riding a specialized mountain bike

MACHINES FOR FREEDOM


Shop Specialized

group of riders on specialized bikes

SHOP RIDes


Events


PERSONALIZE YOUR JOURNEY
BODY GEOMETRY


Identify a problem, solve it through design, validate it with science—this is Body Geometry.

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INNOVATE OR DIE


Innovation has guided every decision made by Specialized since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day.

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Connect with us on Instagram @NORCALBIKESPORT 



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