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Holiday Bike Drive!


NorCal Bike Sport is partnering with Trail House and Bike Peddler here in Santa Rosa, California to launch our 1st Annual Holiday Bike Drive! Purchase a new kids bike for donation and receive a raffle entry for a Stumpjumper Expert! Now through December 31st! 

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HOME DELIVERY NOW AVAILABLE


We have developed an exclusive Specialized Local Delivery here in the Greater Santa Rosa Area, where NorCal Bike Sport offers more than just our goods and services in a store.

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Providing the Ultimate Cycling Experience in Northern California

As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines. 

Come down and browse our full line of Specialized products at NorCal Bike Sport in Santa Rosa, California!

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Upcoming events

Holiday Bike Drive

Holiday Bike Drive

This event is on now

NorCal Bike Sport is partnering with Trail House and Bike Peddler here in Santa Rosa, California to launch our 1st Annual Holiday Bike Drive! Purchase a new kids bike for donation and receive a raffle entry for a Stumpjumper Expert! Now through December 31st!

Find out more
Christmas Tree Ride

Christmas Tree Ride

8

Days

8

Hours

1

Mins

36

Secs

Join the NorCal Bike Sport team in Santa Rosa, California for the sixth annual Christmas Tree Ride on Sunday, December 19th at 9:30am!

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Equipment & Apparel


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MACHINES FOR FREEDOM


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BODY GEOMETRY


Identify a problem, solve it through design, validate it with science—this is Body Geometry.

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INNOVATE OR DIE


Innovation has guided every decision made by Specialized since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day.

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