WE MADE TOO MANY

Save BIG on select Specialized bikes now thru Oct. 10th

10,000 Riders Can't Be Wrong

2022 Vital MTB Audience Survey Winners

The unbelievable power to ride more trails

RULES? WHAT RULES?

Introducing the Aethos

from Specialized

(*Psst…don’t tell the UCI).

S-WORKS ARES ROAD SHOE

ONE SECOND MAKES

ALL THE DIFFERENCE

STUMPJUMPER

SPECIALIZED TURBO LEVO SL

Turbo Levo SL in stock now at NorCal Bike Sport

Providing the Ultimate Cycling Experience in Northern California

As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines.

Come down and browse our full line of Specialized products!

Connect with us on Instagram @NORCALBIKESPORT

Save BIG on Trail Bikes 🌲 🌲 Shop now through October 3rd! #iamspecialized_mtb #iamspecialized_turbo

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Thanks @guenergylabs for helping get us ready to support @bikethebridgesbrewfest this weekend in Benicia! Look for us before the start to grab some last minute nutrition and hydration!

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We are excited to be supporting this great local event benefiting the Special Olympics of Northern California. Registration is still open! Come ride with us and grab a beer afterwards!

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Good looks are headed your way. The new Tone helmet looks good and works (even) better. Snag yours at the store today! @iamspecialized #Tone #Mode

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Welcome fall 🍂! The NorCal Ride Challenge Silent Q is back for a third round in Trione-Annadel State Park for a sweet technical 5 mile segment that will get your heart 🖤 racing. Ride any time between …

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