NorCal Bikesport
(707) 522-7912
Bike and Helmet Bundle

Ride Safe, Spend Less

Get a free Specialized Shuffle, Align, or Camber helmet with the purchase of any Jett, Riprock, or Rockhopper. Valid in-store only, while supplies last.
The New Levo

The unbelievable power to ride more trails
Aethos

RULES? WHAT RULES?


Introducing the Aethos 

from Specialized


(*Psst…don’t tell the UCI).
S-Works Ares Road Shoe


S-WORKS ARES ROAD SHOE

ONE SECOND MAKES 

ALL THE DIFFERENCE
Stumpjumper

STUMPJUMPER
LEVO SL DETAILS

SPECIALIZED TURBO LEVO SL

Turbo Levo SL in stock now at NorCal Bike Sport
ENDURO-1

BIG WHEELS, 
BIG MOMENTUM

The new Enduro rolls exclusively on 29-inch wheels in a package that's crazy fast.

Providing the Ultimate Cycling Experience in Northern California

As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines. 

Come down and browse our full line of Specialized products! 

MORE ABOUT US 

NorCal Bike Sport Employees

Tool Time Series

Join Shane and Sam for a fun, informal,3-part series of workshops. Our mustachioed duo will enigmatically provide invaluable tips and advice to empower you to keep your bike rolling safely and smoothly. 

To sign-up call or drop by Trail House, The Bike Peddler, or NorCal Bikesport. Show up at 5:30 PM, grab a drink and prepare to learn. ACT NOW space is limited due to the expanse of facial hair!


Head to our events page for more details!

specialized mountain bike rider

FIND YOUR NEXT ADVENTURE

Adventure and Touring bikes in stock.

rider in full specialized gear riding a specialized mountain bike

MACHINES FOR FREEDOM

In stock now.

group of riders on specialized bikes

SATURDAY SHOP RIDE

Check the Calendar for details.


Connect with us on Instagram @NORCALBIKESPORT


Ride Safe, Spend Less. Get a free Specialized Shuffle, Align, or Camber helmet with the purchase of any Jett, Riprock, or Rockhopper until August 28th. #backtoschoolshopping #iamspecialized

Ride Safe, Spend Less. Get a free Specialized Shuffle, Align, or Camber helmet with the purchase of any Jett, Riprock, or Rockhopper until August 28th. #backtoschoolshopping #iamspecialized

 We always love hearing about the rides that our customers do so we figured y’all might like to hear about the rides that we do as well! The NCBS crew had a stunning mixed terrain excursion in Marin and San Francisco earlier this week. Matt, Andrew, Blake, and Jateen all rolled down to Larkspur on the Smart Train on Tuesday. Camino Alto connected Corte Madera to Mill Valley where they climbed Sequoia Valley Rd to Panoramic Hwy. On dirt, Miwok Trail led to Canyon Ridge Trail and then a descent down Coastal Fire Rd and the bottom of Coastal Trail to Tennessee Valley Trail. Another climb on Old Springs Trail led back to Miwok for another descent. Julian trail took them up and over to the Golden Gate Bridge. The destination was @roaringmousecycles in the Presidio for a visit with friends and colleagues in the Specialized family. The return started with a tour of the Presidio and Golden Gate Park before rolling back over the bridge to Sausalito and onwards to Larkspur! This was a great send-off for Jateen who will be heading to college in the South Bay. Jateen has been a credit to the service department and it’s been great to see him grow into this roll over the past few years. While studying he’ll be continuing the bike shop life at a Specialized owned retail store in the South Bay. Come back soon Jateen! #norcalbikesport #trailhousesantarosa #thebikepeddler @iamspecialized

We always love hearing about the rides that our customers do so we figured y’all might like to hear about the rides that we do as well! The NCBS crew had a stunning mixed terrain excursion in Marin …

 More social media gold from @danboyler

More social media gold from @danboyler

 Dirt Crits! Every week is a battle: against rivals, against yourself, and sometimes against your equipment. But when the dust settles, the smiles emerge! The endorphins course as your brain and body try to process what just happened. Perhaps someone hands you a cold beverage as you settle in to the all important social aspect of the Dirt Crits. With just 2 more weeks to go now is the time to strut your stuff whether it’s on course, or cheering (or heckling) those that partake. Eat dust on Aug 3 & 10! #teambp #dirtcrits #hellamelloracing #norcalbikesport #trailhousesantarosa #thebikepeddler #livefatdaeyung

Dirt Crits! Every week is a battle: against rivals, against yourself, and sometimes against your equipment. But when the dust settles, the smiles emerge! The endorphins course as your brain and body …

 Thanks to this great group of folks for coming out to Sunday’s Tool Time Clinic. Shane and Sam shared trailside maintenance tips and tricks, including a deep dive on the art of installing @dynaplug to make it home safely when things go sideways. Everyone had a chance to try out what they’d learned with the luxury of the EVT EZ-Lift repair stand. Next up is derailleur tuning and shifting adjustment on August 21! #tooltimeseries #trailhousesantarosa #thebikepeddler #norcalbikesport #iamSpecialized #dynaplug #efficientvelo

Thanks to this great group of folks for coming out to Sunday’s Tool Time Clinic. Shane and Sam shared trailside maintenance tips and tricks, including a deep dive on the art of installing @dynaplug …

 Fresh Arrivals! These Levo comp carbons are in stock and ready to roll! Turn up the volume on your summer riding experience and give yourself the power to ride more trails!🏔⚡️

Fresh Arrivals! These Levo comp carbons are in stock and ready to roll! Turn up the volume on your summer riding experience and give yourself the power to ride more trails!🏔⚡️

 Do you know what you’re doing when it comes to trail side repair? Don’t worry, we got you. FREE Tool Time Clinic this Sunday July 24 at 5:30 PM at Trail House. Give us a call to secure a spot. Trail House (707) 843-4943 The Bike Peddler (707) 571-2428 NorCal (707) 573-0112 #tooltimeseries #trailhousesantarosa #thebikepeddler #norcalbikesport #iamSpecialized

Do you know what you’re doing when it comes to trail side repair? Don’t worry, we got you. FREE Tool Time Clinic this Sunday July 24 at 5:30 PM at Trail House. Give us a call to secure a spot. …

 Oh hey, we noticed you at @thebikepeddler Dirt Crits the other night. Maybe it's time for some new threads so that you can be your best self next Wednesday night? Don't worry we've got you covered. Trail jerseys, Trail Air Shorts, the new Ambush 2 helmet, Recon shoes, it's all here. Stop by and we'll get it all figured out. #dirtcrits #iamspecialized

Oh hey, we noticed you at @thebikepeddler Dirt Crits the other night. Maybe it's time for some new threads so that you can be your best self next Wednesday night? Don't worry we've got you covered. …

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