NorCal Bikesport
(707) 522-7912
Roubaix SL8

Hell Below, Heaven Above

The All - New Roubaix SL8
The Globe Haul LT is Here

Get More Into It

The Globe Haul LT is Here
Dream Rides, Real Savings

DREAM RIDES, 
REAL SAVINGS

Find Your Dream Ride For Less While Supplies Last.
Tarmac SL8 — August Bike Launch

One Bike to Rule Them All

All-New Tarmac SL8
P. Series — Ruthless Progression

Ruthless Progression

Introducing the All-New P. Series
Summertime Freedom on Two Wheels

Summertime Freedom on Two Wheels

Limited-time deals on class-leading e-bikes
Levo kids

UNLOCKING ABILITIES FOR YOUNG RIDERS

The Power to Ride More Trails
Aethos LTD Campy EPS

Break The Rules

Aethos LTD With Campagnolo Super Record EPS
Specialized Allez E5

The All-New, Lightest In Class, Allez

Financially Responsible. Irresponsibly Fast.
2023 S-Works Mondo Tire

Calling It a Tire Would Be An Insult

Meet the Fastest Piece of Endurance Engineering On Earth
Levo SL

Levo Sl: the Ultimate Trail Bike

Best Ride, Amplified
S-Works Epic World Cup

LEADING EFFICIENCY, CONTROL, AND LIGHT-WEIGHT

THINK FASTEST

END OF SUMMER SALE!

Satuday September 30th and Sunday October 1st at Trail House in Santa Rosa, CA!
Group rides at Trail House and NorCal Bike Sport!
Check the Strava Clubs for Details!
TH STRAVA CLUB   NCBS STRAVA CLUB    




HOME DELIVERY NOW AVAILABLE

We have developed an exclusive Specialized Local Delivery here in the Greater Santa Rosa Area, where NorCal Bike Sport offers more than just our goods and services in a store.

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Providing the Ultimate Cycling Experience in Northern California

As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines. 

Come down and browse our full line of Specialized products at NorCal Bike Sport in Santa Rosa, California!

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Upcoming events

Friday Morning Weekly Shop Ride

Friday Morning Weekly Shop Ride

This event is on now

01 September 2023 09:30 - 13 October 2023 12:00

Join the NorCal Bike Sport for our weekly Friday morning road ride! Every Friday at 9:30am leaving from the NCBS shop in Santa Rosa, California!

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NCBS Wednesday Weekly Shop Ride!

NCBS Wednesday Weekly Shop Ride!

This event is on now

06 September 2023 12:00 - 18 October 2023 14:00

Join the NorCal Bike Sport crew for a weekly road ride every Wednesday at Noon (12PM), meeting at NCBS in Santa Rosa, California!

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specialized mountain bike rider

Equipment & Apparel

Shop Gear

rider in full specialized gear riding a specialized mountain bike

MACHINES FOR FREEDOM

Shop Specialized

group of riders on specialized bikes

SHOP RIDes

Events


PERSONALIZE YOUR JOURNEY
BODY GEOMETRY

Identify a problem, solve it through design, validate it with science—this is Body Geometry.

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INNOVATE OR DIE

Innovation has guided every decision made by Specialized since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day.

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Connect with us on Instagram @NORCALBIKESPORT 


Save the date for our end of summer sale at the end of the month. The sale kicks off on Saturday September 30 and continues on Sunday October 1. The sale will include demo bikes, clothing and more. We’ll have group rides leaving at 10 AM on both days. Saturday will be a road ride, and Sunday MTB. The rides are designed for all levels of riders with options to make it short and sweet or a little longer. Road ride details are on the NorCal Strava Club, and the MTB ride is on the Trail House Strava Club. More details to come!

Save the date for our end of summer sale at the end of the month. The sale kicks off on Saturday September 30 and continues on Sunday October 1. The sale will include demo bikes, clothing and more. …

 OMG to say we’re excited about the new Roubaix SL8 is an understatement. Now with clearance for 38c tires this bike is a Sonoma County slayer! We’re stoked to have a selection of these bikes on the floor including the S-Works, Pro, Comp and Sport! Come check em out … #iamspecialized #specializedroubaix #roubaixSL8 #smootherisfaster

OMG to say we’re excited about the new Roubaix SL8 is an understatement. Now with clearance for 38c tires this bike is a Sonoma County slayer! We’re stoked to have a selection of these bikes on the …

 Smoother Is Faster...Introducing the new Roubaix SL8 w/ Future Shock 3.0 #iamspecialized #specializedroubaix #roubaixSL8 #smootherisfaster

Smoother Is Faster...Introducing the new Roubaix SL8 w/ Future Shock 3.0 #iamspecialized #specializedroubaix #roubaixSL8 #smootherisfaster

We’re stoked to be providing mechanical support for this years Tour de Fuzz and invite you to join us for a little warm-up ride on Friday morning. We roll from NorCal at 9:30 AM. This will be a no drop ride at a moderate pace with regroups as needed. We’re rating it 2 out of 5 on the chili pepper scale. The route is 28 miles with 1,500 feet of elevation. We’ll take Petaluma Hill Rd south to Roberts Rd and onto Presley, then drop down to Sonoma Mtn Rd over to Bennet Valley Rd before looping back on Grange and Crane Canyon to get back to Petaluma Hill Rd. 🔗 in bio for Strava club and ride waiver. Going forward we’ll be doing bi-weekly Friday morning rides at 9:30 AM, e.g. 9/15, 9/29 etc, and bi-weekly Wednesday lunch rides at noon on alternate weeks, e.g. 9/6, 9/20 etc. #iamspecialized_road

We’re stoked to be providing mechanical support for this years Tour de Fuzz and invite you to join us for a little warm-up ride on Friday morning. We roll from NorCal at 9:30 AM. This will be a no …

 Throughout the Dirt 4 Pack we’ve been tracking each event and assigning points for each round. Those points were then added to give a total for each rider for the entire series. Here’s how points were assigned: 50 points for the fastest rider, then 45 for 2nd, 41 for 3rd, 38 for 4th, 36 for 5th and reducing by 1 point per place thereafter. So here it is, bragging rights for all of that work y’all put in. WOMEN We had 12 wonderful women ride one or more event, 8 from Hella Mello Racing. Anne-Lise and Alexis rode all 4, with Anne-Lise being the fastest rider across the board. These two gave me a gentle nudge for another D4P so you can thank them for getting us into this next time you see them. Thanks for crushing you 12! MEN We had 54 men ride and a whopping 13 do all 4 rounds. Our top three are Jason, Jordan, and Zach. These guys ripped everyone else’s legs off. Special kudos to Carter and Mason, in the 19 and under age group who did all 4 rides, sometimes more than once. Carter placed 5th overall 😳 and Mason 23rd. At the other end of the spectrum Todd Skabelund and Eric Fraser are in the 55-64 age group and also did all 4. E-BIKE Only 4 riders, but that’s ok. Eric and Toothmechanic did 2 events on e-bikes and 2 on analogue bikes, life’s all about balance after all. THANKS FOR STORIES No really! The little stories in your rides are what makes this fun. Patrick Yo! with his sextant, folks getting lost in the JLo triangle and other related meanderings. So thanks for being good sports and letting us heckle from the side lines as it all went down. We had a blast 💥

Throughout the Dirt 4 Pack we’ve been tracking each event and assigning points for each round. Those points were then added to give a total for each rider for the entire series. Here’s how points …

 Dirt 4 Pack round 4 results. @lili_and_the_b leads the women by 15 mins or so. @bikenapa505 leads the men by 5 mins or so. So glad everyone loved the finale route 🙏

Dirt 4 Pack round 4 results. @lili_and_the_b leads the women by 15 mins or so. @bikenapa505 leads the men by 5 mins or so. So glad everyone loved the finale route 🙏

 Tarmac SL8 in store at NorCal Bike Sport. You’re looking at a 54 S-Works. Also in store right now is the Expert in sizes 54 and 56. @iamspecialized_road #iamspecialized_road #iamspecialized_tarmac

Tarmac SL8 in store at NorCal Bike Sport. You’re looking at a 54 S-Works. Also in store right now is the Expert in sizes 54 and 56. @iamspecialized_road #iamspecialized_road #iamspecialized_tarmac

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