(707) 522-7912

HOME DELIVERY NOW AVAILABLE


We have developed an exclusive Specialized Local Delivery here in the Greater Santa Rosa Area, where NorCal Bike Sport offers more than just our goods and services in a store.

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Providing the Ultimate Cycling Experience in Northern California

As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines. 

Come down and browse our full line of Specialized products at NorCal Bike Sport in Santa Rosa, California!

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Upcoming events

Lake Sonoma MTB - Grasshopper Adventure Series

Lake Sonoma MTB - Grasshopper Adventure Series

14

Days

21

Hours

55

Mins

14

Secs

It’s back! Lake Sonoma single track. Rides like this are what made us fall in love with mountain biking; long, flowing, challenging single loops deep in the woods. NorCal Bike Sport is teaming up with the Grasshopper Adventure Series for a MTB race in Lake Sonoma on Saturday, April 15th. Registration opens at 7:30, race starts at 10am!

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Belgian Waffle Ride (BWR) California

Belgian Waffle Ride (BWR) California

15

Days

21

Hours

25

Mins

14

Secs

Specialized is proud to be the official sponsor of BWR California! Come join us for a rad day of racing bikes!

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Six Sigma Hopper - Grasshopper Adventure Series

Six Sigma Hopper - Grasshopper Adventure Series

28

Days

21

Hours

25

Mins

14

Secs

NorCal Bike Sport is proud to team up with the Grasshopper Adventure Series for the Six Sigma Hopper on Saturday, April 29th at Six Sigma Ranch in Lower Lake, Ca! Registration opens at 7:00am and the ride begins at 9:00am!

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specialized mountain bike rider

Equipment & Apparel


Shop Gear

rider in full specialized gear riding a specialized mountain bike

MACHINES FOR FREEDOM


Shop Specialized

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SHOP RIDes


Events


PERSONALIZE YOUR JOURNEY
BODY GEOMETRY


Identify a problem, solve it through design, validate it with science—this is Body Geometry.

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INNOVATE OR DIE


Innovation has guided every decision made by Specialized since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day.

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Connect with us on Instagram @NORCALBIKESPORT 



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