Hell Below, Heaven Above
The All - New Roubaix SL8
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The Globe Haul LT is Here
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We have developed an exclusive Specialized Local Delivery here in the Greater Santa Rosa Area, where NorCal Bike Sport offers more than just our goods and services in a store.
As the world’s first Specialized Concept Store, we're able to offer everything from introductory road and mountain bikes all the way through to pro level race machines.
Come down and browse our full line of Specialized products at NorCal Bike Sport in Santa Rosa, California!
01 September 2023 09:30 - 13 October 2023 12:00
Join the NorCal Bike Sport for our weekly Friday morning road ride! Every Friday at 9:30am leaving from the NCBS shop in Santa Rosa, California!Find out more
06 September 2023 12:00 - 18 October 2023 14:00
Join the NorCal Bike Sport crew for a weekly road ride every Wednesday at Noon (12PM), meeting at NCBS in Santa Rosa, California!Find out more
Identify a problem, solve it through design, validate it with science—this is Body Geometry.
Innovation has guided every decision made by Specialized since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day.
Save the date for our end of summer sale at the end of the month. The sale kicks off on Saturday September 30 and continues on Sunday October 1. The sale will include demo bikes, clothing and more. …
OMG to say we’re excited about the new Roubaix SL8 is an understatement. Now with clearance for 38c tires this bike is a Sonoma County slayer! We’re stoked to have a selection of these bikes on the …
Smoother Is Faster...Introducing the new Roubaix SL8 w/ Future Shock 3.0 #iamspecialized #specializedroubaix #roubaixSL8 #smootherisfaster
We’re stoked to be providing mechanical support for this years Tour de Fuzz and invite you to join us for a little warm-up ride on Friday morning. We roll from NorCal at 9:30 AM. This will be a no …
Throughout the Dirt 4 Pack we’ve been tracking each event and assigning points for each round. Those points were then added to give a total for each rider for the entire series. Here’s how points …
Dirt 4 Pack round 4 results. @lili_and_the_b leads the women by 15 mins or so. @bikenapa505 leads the men by 5 mins or so. So glad everyone loved the finale route 🙏
Tarmac SL8 in store at NorCal Bike Sport. You’re looking at a 54 S-Works. Also in store right now is the Expert in sizes 54 and 56. @iamspecialized_road #iamspecialized_road #iamspecialized_tarmac