mountain bike riders riding specialized mountain bikes

about Norcal Bike sport
in Santa rosa, CA

As the world’s first Specialized Concept Store, we are able to offer everything from introductory road and mountain bikes all the way through to pro level race machines.

About NorCal Bike Sport

NorCal Bike Sport started out as Dave’s Bike Sport back in 1985 when the original owner, Dave Walters, opened up the shop as a way to provide for the needs of local bicycle racers and triathletes.

Dave has been credited for his pivotal role in developing Santa Rosa as a hotbed for competitive cycling. NorCal Bike Sport carries on the tradition today – it was the first store in the nation to become a Specialized Concept Store and is the go to pro road shop in the North Bay Area.

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Bicycle Service & Repair
at NorCal Bike Sport

NorCal Bike Sport is Santa Rosa's premium cycling store. You can rely on our Specialized technicians to take full care of your bike with official, genuine Specialized parts. You can protect your investment and trust us with your machine.

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