(707) 522-7912
mountain bike riders riding specialized mountain bikes

about Norcal Bike sport
in Santa rosa, CA

As the world’s first Specialized Concept Store, we are able to offer everything from introductory road and mountain bikes all the way through to pro level race machines.

NorCal Bike Sport started out as Dave’s Bike Sport back in 1985 when the original owner, Dave Walters, opened up the shop as a way to provide for the needs of local bicycle racers and triathletes.

Dave has been credited for his pivotal role in developing Santa Rosa as a hotbed for competitive cycling. NorCal Bike Sport carries on the tradition today – it was the first store in the nation to become a Specialized Concept Store and is the go to pro road shop in the North Bay Area.


Are you on Strava?

Join our Strava club page where you can find our group rides and following along as we host monthly virtual challenges!


Norcal Bike Sport Strava Club